News & Announcements

In an interview with Entrepreneur Magazine‘s podcast “The Playbook with David Meltzer,” Don discusses his journey from journalist to leading Audible at scale, the lessons learned along the way, and Audible’s commitment to Newark.

I tried in two careers to pursue meaning. How can a company pursue a sense of what a company means in ways that transcends what it does? That’s why we are here in Newark. That’s why a whole part of our company is engaged with trying to create urban equality where there is inequality, in a completely different way by moving to the city. That’s why we continue to push the envelope on the next generation of written-to-the-form and created-to-the-form audio that makes people happier, that makes them more successful.

 

“CBS This Morning” interviewed Don for a November 9 segment on Audible’s recently opened Innovation Cathedral, spotlighting the company’s 12-year focus on Newark’s turnaround.

“Everyone in America loves a comeback story. Being part of it actually has a real lot of meaning,” Don said. “The fact that so many people want to work here is justification enough to continue to try to help the city.”

The piece highlighted Audible’s commercialization of the first digital audio player and Project Listen Up, which provides all Newark Public Schools students and teachers a free year of Audible listening. Customer care agent Aiyonnah Post spoke to CBS about finding a job at Audible after living in a local homeless shelter, and the segment also included Nicole Ransome, a Newark native and former high school intern who now works on Audible’s content team.

“They help me shape my future now by investing in their training, their hiring, their programs,” Post said. “Everything they’ve done has helped me achieve what I am today.”

 

Don paid tribute to the Ironbound Community Corporation’s longtime executive director at the community organization’s 50th anniversary gala on Oct. 24 as Don was honored for Audible’s commitment to Newark.

“Few people I’ve known or observed traveling the world as a journalist for 20 years have exemplified missionary public leadership — moral leadership that does not just call out immoralities without fiercely pursuing solutions — than does Joe Della Fave,” Don said in his remarks. “Joe is a change-maker. If you are at all interested in civics or political science, take look at the 22-year fight Joe led to clean up an unconscionably dangerous stretch of river and create Riverside Park. Joe has heart as big as the Ironbound.”

The other honorees were Newark Councilman Augusto Amador; Aisha Glover, President & CEO of the Newark Alliance; and Roger Leon, Superintendent of Newark Public Schools.

Don and Joe Della Fave (Executive Director of the Ironbound Community Corporation) among the Honorees at the 50th Anniversary Gala

Tom Morello, one of the elite guitar virtuosos, will share an electrifying musical narrative at the Minetta Lane Theatre in September, with T Bone Burnett serving as executive producer.

“As a longtime fan of Tom Morello’s brilliant musicianship, I can’t wait to hear more about his view of the powerful relationship between social conscience and the lyrics in music,” Don said. “We’re also thrilled to announce this important collaboration with the legendary T Bone Burnett on multiple upcoming projects. An artist and producer, T Bone is critically recognized for brilliantly marrying music and storytelling and is the ideal collaborator in helping us reinforce Audible’s commitment to telling great stories.”

Morello, who played guitar in Rage Against the Machine and Audioslave, said: “I was the only black kid in an all-white town, the only anarchist at a conservative high school, the only heavy metal guitarist at Harvard University, and the only Ivy League Star Trek nerd in the biggest political rap rock band of all time. The songs, the stories, the triumphs, the tragedies, the riffs, the rebellion – all will be revealed. Oh, and I’m going to play a lot of ripping guitar too.”

Tickets to Tom Morello at the Minetta Lane Theatre, running Sept. 18-20, are available on Ticketmaster. 

Read the press release.

Audible this month opened the doors to its Innovation Cathedral, a historic church that is now home to 400 tech employees and features the original stained-glass windows and pipe organ alongside work cafes and lounges.

“The Innovation Cathedral is a proud landmark for Newark and a powerful symbol of Audible’s commitment to the city for more than a decade,” Don said. “We have defined ourselves by the strategic pursuit of what a successful company can mean in ways that transcend what it does — and today is proof that our efforts are yielding positive outcomes for business and invention culture, for the many talented people who want to work with us, and for the comeback of this great American city.”

Since moving its headquarters to Newark in 2007, Audible has grown from 100 employees to more than 1,600 in the city.

The building was home to the Second Presbyterian Church — a congregation founded in 1811 that, at its height, reached 10,000 parishioners — until it dissolved in the mid-’90s. In addition to rehabilitating the 80,000-square-foot church, built in 1933, Audible preserved the stained-glass windows, pipe organ and bowling alley. The space also features a 370-seat auditorium.

The Star-Ledger covered the opening with a front-page story.

Read more here and view photos here.

Don spoke to CNBC’s “Closing Bell” on April 17 about Audible’s “profound levels of storytelling that addict huge numbers of people around the world” as audio becomes a “large, diversifying segment.”

Audible basically created a category around the spoken word that should have existed all along. The audiobook industry was a tiny thing stuck in book publishing, and as it’s flourished and become part of what everybody does when they drive to work, when they exercise, and now with digital assistants, as you report, listening at home is off the charts, it becomes a highly habituating way to use the times that your eyes are busy but your mind is free, which was kind of the watchword of the company back in the ’90s.

Watch the interview.

 

The recently released Audible edition of Don’s 1987 book on Sears, The Big Store, features a new introduction, written and performed by Don, reflecting on the lessons learned from his six years studying Sears falling from grace that have inspired and cautioned him at Audible along the way.

He writes:

Themes that have drawn students of corporate culture and leadership to The Big Store regularly since it was published in 1987 — including those seeking to avoid the pridefulness and myopia that can come with institutional success, which in turn diminishes a positively disruptive capacity to change and can kill the formative spirit that calls for invention before anyone asks for it — are very much alive in current popular discourse.

Don was interviewed about the The Big Store, which won the inaugural Chicago Tribune Heartland Prize for Nonfiction, on “CBS Sunday Morning” on Dec. 16, and an excerpt ran in USA Today on Jan. 11.

The Audible edition is available for free at audible.com/thebigstore.

Don was joined at the launch event for Audible’s India service on Nov. 13 at the Royal Opera House in Mumbai by Bollywood stars Radhika Apte, Rajkummar Rao and Kalki Koechlin, who perform “Mafia Queens of Mumbai,” and romance author Durjoy Dutta, who wrote the Audible Original “The Last Boy to Fall in Love.”

“Audible really exists to connect the best writers and actors, the best editors, the best directors and the best producers to the best listeners in the world,” Don said to the audience of journalists, customers and creators. “We work daily to support the professional creative class and we’re doing that in India and anywhere else we launch.”

Audible.in marks the company’s ninth digital storefront and brings Indian customers a selection of 200,000 audiobooks and original programs, including “Mafia Queens” and “The Last Boy to Fall in Love” as well as exclusive audio performances of Nobel laureate Rabindranath Tagore’s greatest works, nutrition and wellness titles, Ruskin Bond’s autobiography and mythological stories by Amish.

Read more in The Hindu.

Vogue ran a glowing review of Audible’s production of Billy Crystal’s Have a Nice Day, starring Annette Bening, Dick Cavett, Auli’i Cravalho, Rachel Dratch, Darrell Hammond, Kevin Kline, Robin Thede and others. It had a two-day run at the Minetta Lane Theatre in early October and is being released on Audible on Nov. 1.

The production is the latest from Audible’s fruitful run with physical productions that would later become audio plays: June saw Carey Mulligan’s one-woman show,Girls & Boys, after its run at the Royal Court Theatre in London; Patti Smith: Words and Music at The Minetta Lane had a three-night run in late September; and Aasif Mandvi’s one-man show Sakina’s Restaurant opened October 5, and will run through November 4. In May 2017, Audible also announced a $5 million fund for emerging playwrights as part of their effort to both create more content for their platform and widen the reach of emerging talents; they will produce Chisa Hutchinson’s Proof of Love in late 2018. “To celebrate live performance in the theater is one thing, but think of professional sports,” Audible’s CEO, Don Katz, told The New York Times last year: “There’s the game, but it’s also being projected to millions of other people in a really powerful way.”

 

Don joined the New Jersey governor and the Berlin mayor at Berlin city hall on Oct. 19 as the governments pledged deeper cooperation between the startup ecosystems in Berlin and New Jersey, boosting Audible’s and Newark Venture Partners‘ efforts to catalyze urban renaissance through early-stage tech.

“We wouldn’t be here today without Don Katz from Audible,” New Jersey Gov. Phil Murphy said, referring to Audible’s leadership in crafting the New Jersey-Berlin innovation economy cooperation agreement and highlighting Audible’s growth in Berlin, from 12 people when Audible moved there 10 years ago to more than 200 today. Berlin Mayor Michael Müller thanked Don for Audible’s commitment to Berlin.

“The similarities between what is powering the comeback of Berlin and the comeback of a great city like Newark are really, really deep,” Don said at city hall.

Read more in ROI-NJ.

Photo by Sven Krohn