Don Talks to CNBC’s “Closing Bell” About Audible’s Growth
Don spoke to CNBC’s “Closing Bell” on April 17 about Audible’s “profound levels of storytelling that addict huge numbers of people around the world” as audio becomes a “large, diversifying segment.”
Audible basically created a category around the spoken word that should have existed all along. The audiobook industry was a tiny thing stuck in book publishing, and as it’s flourished and become part of what everybody does when they drive to work, when they exercise, and now with digital assistants, as you report, listening at home is off the charts, it becomes a highly habituating way to use the times that your eyes are busy but your mind is free, which was kind of the watchword of the company back in the ’90s.